Case Study Digital Business

Transforming Sensor-Based
Data into a Digital Business

Enabling Best Practices for Tire Lifecycle Management


Dana is a world leader in highly engineered solutions for improving the efficiency, performance, and sustainability of powered vehicles and machinery.  Dana supports the passenger vehicle, commercial truck, and off-highway markets, as well as industrial and stationary equipment applications.  Founded in 1904, Dana employs approximately 30,000 people in 33 countries on six continents who are committed to delivering long-term value to customers.  The company reported sales of more than $7.2 billion in 2017.


Dana & PhaseZero team began the digital journey with key Dana customer meetings in the commercial heavy-duty vehicles market. Leveraging the PhaseZero “Digital Business Execution” approach, we transformed the tire management process with PhaseZero EMACS technology platform by designing and delivering mobile, analytics, cloud and software-as-a-service digital solution and launched a digital business with annual recurring revenue (ARR) model.
“Rhombus gives us the data and analytics we need so we can reflect on which brands of tires are operating the best in our fleet.”
“It will identify what tires we should be buying and we’ll be making a better tire choice.”
“The technology requirements for us to use Rhombus were virtually nothing we don’t have onsite already so the investment there was next to nothing.” – Alan DeBauche, President, DeBauche Truck and Diesel.


Dana’s Rhombus™ TireAnalytics solution helps lower tire costs and improve truck performance Dana has introduced its Rhombus™ TireAnalytics solution, which enables commercial truck owners and fleet maintenance managers to identify best practices for tire maintenance and optimize tire life-cycle management. Leveraging Dana’s close collaboration with trucking customers and a growing leadership in intelligent, data-driven solutions for vehicle owners, the technology provides valuable insights into the condition of tractor and trailer tires that help identify and analyze tire wear trends, predict maintenance issues, and establish optimal timeframes for scheduled replacement. For larger fleets, it facilitates the implementation of straightforward, standardized tire inspection and maintenance practices across terminals.

Dana’s Rhombus tracks, optimizes tire maintenance




Dana Introduces Rhombus™ TireAnalytics Solution to Deliver Critical Insights for Lowering Tire Costs, Improving Truck Performance




Dana Introduces Rhombus™ TireAnalytics Solution to Deliver Critical Insights for Lowering Tire Costs, Improving Truck Performance






Redefining Digital Commerce

See how PhaseZero helped Dana Inc. transform fragmented, legacy systems with a global e-commerce platform designed to make buying industrial parts easier than ever.

View Case Study

Accelerate your digital business journey

get in touch