Dana Incorporated Accelerates Digital Commerce

Case Study

Dana wanted to deliver the best customer-focused experience for its aftermarket business and recognized the need to adopt cloud technologies to integrate multiple catalogs, inventory, and order systems to deliver a modern customer experience.

PhaseZero CxCommerce streamlined operations and created a seamless and straightforward experience for Dana’s customers.

Highlights of how Dana accelerated their digital transformation with CxCommerce:

  • 450% Increase in Organic Search Traffic.
  • Pageviews Doubled in Six Month.
  • Integrated More Than 230,000 Parts from 6 Catalogs.

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